Archive – All Entries

July 2009

• Summer Love—for Your Ads  (4)

June 2009

• Counting Clicks  (3)
• Social Chemistry  (0)
• Display for the Rest of Us  (14)
• On the Right Foot  (0)
• Diving Deeper into Targeting  (3)
• Shopping in a Recession  (1)
• Rejecting Rejections  (1)

May 2009

• Any Excuse for a Party  (5)
• Fatherly Advice  (3)
• Display That Performs Like Search  (13)
• The Grown-Up Gamer  (0)
• Understanding Targeting  (1)
• Primping for Prom (and Graduation)  (0)
• The Favicon Marks Your Spot  (6)
• Advertising to Dads and Grads  (0)

April 2009

• Serious Analytics  (13)
• Scoping Out Your Keywords  (3)
• You’re Doing it Wrong  (7)
• Mom’s the Word  (1)
• What Do You Want to Hear?  (3)
• Those Who Matter Most  (0)
• Know the (Quality) Score  (3)
• Right on Schedule  (8)
• Eggs-cellent Advice  (2)

March 2009

• 6 Questions about Ad Optimization  (11)
• Twitter Me This  (14)
• Catching the Phishers  (3)
• Spring Cleaning  (11)
• On Target  (21)
• Deep in the Heart of Taxes  (1)
• Lower Reserves  (15)
• Keyword Suggestions, Just for You  (9)
• 4 Tools You Should Be Using  (10)

February 2009

• 5 Burning Questions About Your Ads  (2)
• New Ad Targeting Products Announced  (1)
• Your Ads, Richer  (62)
• Anyone for Some Good News?  (0)
• Free Ship = Good Tip  (12)
• Heart-Shaped Box  (1)
• Getting Caught in the Web  (3)
• Building a Foundation with Strong Keywords  (10)

January 2009

• Case Study: Rise of “The Tudors”  (1)
• The Truth about Account Optimizations  (33)
• The New and Improved Help Center  (10)
• I’m with Cupid  (5)
• Super Bowl Sales Tips  (5)
• Last Year’s Advice  (7)
• Geo vs. Geo  (8)
• Out With the Old, in With the New (Creatives)  (14)

December 2008

• Worst Gifts for the 2008 Holidays  (7)
• Top Gifts for Women  (7)
• Top Gifts for Men  (2)
• Hot Holiday Electronics  (2)
• No Phishing Here  (7)
• The Holiday (Video) Game Plan  (2)
• Top Holiday Gifts for Girls  (5)
• Toys for Boys  (4)
• Black Friday Not So Gloomy?  (2)
• Top Searches of 2008  (3)

November 2008

• “Ho-Ho-Ho” or “Ho-Hum”?  (3)
• The Monday You’ll Actually Enjoy  (1)
• Cross-Selling for the Holidays  (3)
• The Blocked Domains 500  (32)
• Determining Your Most Effective Bids  (21)
• Put Them to the Test  (4)
• Measuring Search and Display for Success  (18)

October 2008

• Podcast: Choosing Specific Keyword Phrases  (3)
• Gotham Get-Together  (1)
• You Can See Them From Here  (32)
• Scaring Up Clicks  (3)
• Search Radio  (1)
• Behind the Scenes  (19)
• Have Some Email with Your Search  (22)
• Top Costumes for Fright Night  (1)
• Search by the Slice  (1)
• Straight From the Source  (13)

September 2008

• Myth-busting and the Yahoo!-Google agreement  (0)
• Are Your Headlines Eye-Grabbers?  (5)
• It’s APT to Change  (7)
• Matching Your Keywords to Searches  (6)
• Search Marketing for the Big Event  (11)
• Don’t You Dare  (23)
• Five Questions About Keywords  (8)

August 2008

• Case Study: Better Together  (3)
• Search Engines Are Like Your College Professor  (7)
• Organizing Ad Groups for Success  (9)
• Turning Up (or Down) the Volume  (7)
• Managing the Minimum  (4)
• Register for a Free Campaign Optimization at SES Jose  (5)
• Head of the Class  (2)
• Are You Bidding on the Right Keywords?  (8)

July 2008

• What’s a Good Click-Through Rate?  (34)
• New Info to Chew On  (4)
• SES for 20 Percent Less  (5)
• Helping the Garden Grow  (4)
• Reading Between the (Guide)lines  (0)
• Be Your Own BOSS  (0)
• Bringing Home the Bacon  (2)
• Where’d My Ad Go?  (3)
• Making sure your ads are high quality  (5)
• Making Lemonade Out of Lemons  (4)

June 2008

• 3-Minute Drill  (6)
• Knowing Right from Wrong  (3)
• Click Investigation Just Got Easier  (6)
• You’re #1! (But Should You Be?)  (8)
• The Choice is Yours  (1)
• Riding the Wave  (18)
• Making Sense of Match Types  (3)
• Sell Your Products Globally  (4)
• Five Burning Questions  (28)
• Father Knows Best (Practices)  (1)

May 2008

• Fix Your Campaigns  (1)
• Help With Minimum Bids  (0)
• The Top of the Page  (15)
• Making the Grade  (3)
• Better? You Bet  (18)
• Writing Effective Ads  (7)
• Green Clicks  (3)
• Anti-Phishing Reminders  (7)
• Pomp and Circumstance  (5)

April 2008

• So Happy Together  (8)
• Min Bid Changes in Your Account Interface  (6)
• Throw the Bad Clicks Out  (24)
• Minimum Bids No Longer Fixed at $.10  (62)
• From the Ground Up  (6)
• Get AMP!’d  (7)
• Make Your (Mother’s) Day  (11)
• Common Enemy  (29)

March 2008

• New Hours for Customer Support  (2)
• Chasing our Long Tails  (48)
• New Guidelines for Questionable Products  (9)
• Vote for Better Search in ’08  (3)
• The Quality Impact  (15)
• Search Engine Strategies, New York 2008  (3)
• The Good, the Bad, the Creative  (19)
• Crunch Time  (8)
• More (Keyword) Power, Please  (4)
• Slice up Your Advertising Pie  (2)
• Many Happy Returns  (5)

February 2008

• Search Is Opening Up  (7)
• Search Marketing Expo – SMX West  (3)
• Reserve Prices  (107)
• More is Better  (13)
• Start Spreading the News  (2)
• Top Search Agency Shining Bright  (7)
• Convert Your Clicks  (68)
• Three Questions to Ask About Your Clicks  (24)
• Protect Your Account From Phishing  (15)
• Introducing All-You-Can-Eat Web Hosting  (0)
• Advice for the Lovelorn  (5)
• New Year, New System Upgrades  (23)

January 2008

• Valentine’s Day Advice  (4)
• A Smarter Start  (21)
• Calling all Search Superstars!  (12)
• The Three Biggest Mistakes in Search Marketing  (71)
• Ciao, Bella!  (4)
• New Search Marketing Webinars  (6)
• Predictions for 2008  (17)
• You Oughta be in Pictures  (2)
• What Quality Index is… Not  (7)

December 2007

• New Year’s Hours Reminder  (0)
• The Year in Review  (6)
• Holiday Hours for Customer Solutions  (7)
• New Yahoo! Shortcuts for WordPress  (14)
• Going Social  (9)
• Post-PubCon Ponderings  (3)
• The Whys and Hows of “Insert Keyword”  (11)
• Take the Reader Survey  (5)
• Understanding Bids and Budgets  (7)
• Get Trendy  (7)
• What’s a DMA®?  (4)
• Search and Display: Perfect Together  (5)

November 2007

• Yahoo! at PubCon Las Vegas 2007  (20)
• Fine-Tuning  (28)
• Our “Getting to Know You” Survey  (3)
• Holiday Hours for Customer Support  (4)
• Advertiser 2.0  (12)
• Improving Your Ad Copy  (25)
• Your Quality Index  (25)
• More Holiday How-to’s  (1)

October 2007

• Learn the Value of Blogging at BlogWorld 2007  (5)
• Beware “Phishing” Scams  (39)
• Customize It!  (0)
• Questions and Answers on Blocked Domains  (8)
• Block Your Ads from Appearing on Certain Sites  (105)
• Can’t See Your Ad?  (25)
• Stumble Upon Us in New York Next Week  (3)
• Updates Great and Small  (30)
• More Lessons in Yahoo! Search Marketing  (11)
• Brief System Downtime Saturday  (0)
• Beyond Feeling Lucky  (1)
• Driving Traffic Quality  (64)

September 2007

• Yahoo.com and Beyond  (7)
• Holiday Search Marketing Strategies  (25)
• Turn up Your Offline  (4)
• Fall Back on Travel  (2)
• Six Tips for Building Curiosity and Influence Into Your Search Campaigns  (6)
• Too Much Information?  (3)
• Retail Therapy  (1)
• Lessons in Yahoo! Search Marketing  (4)
• New Payment Option and a Special Offer  (12)
• A Direct Response to Feeling “Blue”  (0)
• Ad Testing Month  (4)

August 2007

• Enhanced Tools and New Options  (88)
• Shopkeeper Nation  (3)
• The Way from San Jose  (2)
• A Plan, a Primer, Panama!  (8)
• The More the Merrier  (6)
• Miles of Crooked Smiles  (2)
• Do you know the way to San Jose? We do!  (19)
• TELEGRAM!  (2)
• New Traffic Quality Center Launches  (20)
• And You Can Take That to the Bank  (3)

July 2007

• Help Gets Help  (3)
• Research Online, Buy Offline  (17)
• Beware the Acro-Gnome  (5)
• Improve Your Conversion Rates  (51)
• Making the Grade  (9)
• Mr. Right (Now)  (7)
• Ultimate Winners  (8)
• Oh, What a Tangled Web…  (9)
• Yahoo! SmartAds for Travel  (7)

June 2007

• Panama Opens New Locks  (29)
• Pay the Cost to Be the Boss  (7)
• Short Descriptions Now Live  (16)
• Under New Management  (1)
• Small is the New Big  (6)
• Back to the Future… And Beyond  (5)
• Just to Clarify: QBP  (2)
• Short Descriptions to Go Live on Yahoo!  (9)
• Old News is Good News  (2)
• Quality-Based What?  (15)
• Don’t Be Shy with that API  (6)
• A New Pricing Model Rolls Out Today  (59)

May 2007

• Ultimate Connection Contest Entry Closed  (4)
• Customers, Conversions and Tracking…Oh my!  (14)
• The Ultimate Deadline  (3)
• Take Search to the Next Level at SMX Advanced  (2)
• Year of the Piggy Bank  (2)
• New Feature Rolls Out  (0)
• New Analytics, Calendar Features  (9)
• Being There for Your Customers  (4)
• Time to Add Shortening  (4)
• Making that Ultimate Connection  (5)
• Putting the There, There  (4)
• Boosting Your Buzz  (9)
• Six Degrees of ABCs  (2)

April 2007

• New Ad Testing Tutorial  (2)
• Short Descriptions Coming  (7)
• No-Cost Campaign Design  (5)
• Yahoo! at ad:tech SF, 2007  (2)
• Upgrades and Enhancements  (10)
• Faster, Simplified Online Customer Checkout  (39)
• Punctilious Punctuation  (11)
• Two-point-oh  (3)
• Yahoo! Increases Quality Initiatives  (12)
• New Technology Solutions Center  (7)
• Say Moshi Moshi!  (3)
• Think Short  (42)
• Yahoo! at SES NY, 2007  (4)
• Editorial Guidelines Benefit Everyone  (5)

March 2007

• You Complete Me  (13)
• New Site Solution Tool  (6)
• Yahoo! Searchlight Award 2007 Winners  (16)
• Quality is His New Job, For One  (11)
• Viva la User Revolution  (1)
• Erin Go Bragh  (5)
• Role-play  (8)
• Log-in Tip  (4)
• Gone Phishing  (3)
• The Freshman  (4)
• Finding Your Account ID  (7)
• New Bidding and Ranking Tutorial  (3)

February 2007

• Internet Retailer Conference Discounts Available  (5)
• Standard or Advanced Match?  (6)
• Improving Ad Quality, Part IV  (11)
• Save the Date  (2)
• Gung Hay Fat Choy  (1)
• The Yahoo! Searchlight Awards  (0)
• Improving Ad Quality, Part III  (10)
• Improving Ad Quality, Part II  (30)
• Where’s My Stuff?  (10)
• New Ranking Model Launched  (22)
• 3… 2… 1… Liftoff  (15)
• New Ad Ranking: Five Best-Practices  (9)

January 2007

• Improving Ad Quality, Part I  (17)
• An Important Change to the Way Ads Are Ranked in the U.S.  (33)
• Upgrade Webinar Now Live  (2)
• Benefits of the New Platform  (7)
• Third-Party Tools Update  (3)
• Upgrade Resources  (4)
• The New Bidding System  (36)
• Addressing Click Fraud  (13)
• Welcome (Feed)back  (19)
• Happy New Year!  (0)

December 2006

• New Year’s Downtime Reminder  (3)
• Meet the Team  (1)
• A Ten-Minute Christmas  (3)
• Holiday Hours  (1)
• Combining Search and Display Advertising  (61)
• Getting the Word (of Mouth) Out  (12)
• Yahoo’s John Slade Interviewed  (6)
• Creating Ad Copy that Clicks  (9)
• Happy Chanukah  (4)
• Question: Whose Birthday Is It?  (2)
• New Advertisers, Welcome Aboard  (27)
• New Manage Bids Now Live  (6)
• Got Questions About Your Upgrade?  (17)
• Reminder: Come See Us at SES  (1)
• Navigating Your Upgraded Account  (0)

November 2006

• Head’s Up: New Bidding Information Coming  (18)
• Party with Us at SES  (8)
• Turkey Day Hours for Customer Support  (1)
• Smoothing Your Upgrade  (1)
• The Die is Cast  (2)
• Be Prepared  (2)
• Launch Lunch  (2)
• Feedback Loop  (7)
• Yahoo! Search Marketing in Vegas  (1)
• Questions and Answers  (24)
• Reserve Your Place  (5)

October 2006

• The Road Ahead  (75)
• A Whole New Reason to Say Yahoo!  (155)
• Archives  (0)
• Test Page  (0)
• About The Blog  (3)